We have worked in Consumer product design since 1989. In that time we have seen manufacture move from Europe to Asia with own-brand shaking up the traditional brands. As a result the market has become more fluid and the consumer more discerning and prudent. A strong, trusted brand remains a valuable asset but manufacturers need to earn their own brand loyalty with innovation and value. The intelligent use of market and user knowledge with an eye to the future gives our clients the competitive advantage.